The company behind the short form video platform doesn’t take this sitting down though. And while they could retaliate and fight this move, they opted for peace and transparency. The company outright invited officials to examine their business and algorithm as closely as they want to.
Now, in an attempt to prove their claim to that invitation, the company has unveiled the integration of a brand new API — Application Programming Interface, think of it as a mini-software that does a specific thing — which provides public data on accounts and content to researchers worldwide.
TikTok has over a billion downloads on GooglePlay alone.
While this includes both state researchers and nonprofit organizations, the worldwide part is a bit of a goal, as the API is currently available in the US only. And is that any wonder, considering that the States is where TikTok gets the most blame, as its popularity is skyrocketing with American youths?
The API has already received feedback from Content and Safety Advisory Councils and that feedback has even been implemented. TikTok public relations states that the company is looking forward to receiving more feedback in the future from nonprofit researchers too.
But what type of data will these researchers have access to? Well, here’s a breakdown:- Public user profile data, like usernames
- Public content data, like comments, captions subtitles
- Performance data, meaning likes, views and favorites
- Public data for keywords and their performance
Not at all malicious or user-threatening. Neat! Basically, this sounds like a compilation of everything that you can find on the platform itself, but presented in a way that does not require weeks of tracking in order to find everything you may need.
The API is live now, and if you are part of a nonprofit organization that may need stats like those mentioned above, the application process is available here. While we can’t say that this will help TikTok leave the deep waters the company has found itself in, we are eager to see how things will go from here on out.
View Full BioStan, also known as Stako, is a smartphone enthusiast who loves exploring the limits of Android customization. His journey with mobile tech began with the Nokia 5110 and evolved with devices like the BlackBerry 9350 Curve and Samsung Galaxy A4. Despite his love for Android, he holds equal respect for Apple, considering the iPhone 4s as a significant milestone in mobile tech. Stan started his writing career early, contributing to MetalWorld, and harbors a passion for creative writing. Beyond smartphones, he's interested in photography, design, composition, and gaming, often preferring solo projects to hone his objective thinking. He's also an avid student of open-source technology and consoles, with a special fondness for the Pebble Watch, Arduboy, and Playdate.
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